type: role
slug: community-marketing-pr
name: Community Marketing and PR
description: Owns launch narrative, community momentum, and ongoing PR/event amplification around Dataface.
owner: dave
status: planned
Community Marketing and PR
About the Role
Dataface needs a marketing and communications leader who can turn product substance into sustained market attention. This role owns the external narrative around the product across community channels, launch moments, media outreach, events, podcasts, partnerships, and ongoing thought leadership. The job is not to generate generic startup noise. It is to build durable awareness and momentum around something genuinely interesting.
Because Dataface sits at the intersection of analytics, AI, developer workflows, and design, this role must be comfortable shaping messages for multiple audiences without diluting the story. It should connect product launches to a broader point of view about how modern data work should evolve, and ensure the outside world hears that story repeatedly and coherently.
What You'll Do
- Develop and own the Dataface narrative across launch materials, community channels, events, press, podcasts, and partner touchpoints.
- Build repeatable launch and post-launch programs that keep momentum going after the initial announcement cycle.
- Identify the right external venues and communities for Dataface, including analytics, developer, data visualization, AI, and product audiences.
- Partner closely with product, design, and engineering leaders to turn real product advances into compelling stories with strong technical credibility.
- Manage media and influencer relationships where useful, while also driving direct-to-community reach through demos, content, and event strategy.
- Help position key team members as credible voices in the broader conversation around BI, AI-assisted analytics, and modern data interfaces.
What We're Looking For
- Strong product or technical marketing background with demonstrated ability to create momentum for ambitious software products.
- Excellent writing and narrative skill, especially for technical products that need both precision and excitement.
- Experience across PR, events, community programs, launch strategy, and thought-leadership content.
- Sharp audience judgment: knowing which stories matter to which communities and how to frame them without losing credibility.
- Ability to move quickly with a small team and create leverage from limited resources.
- A bias toward substance over hype and a good instinct for what is actually newsworthy.
Why This Role Matters
Dataface has the potential to attract disproportionate attention if the product story is told well. This role creates the system for that attention: not one campaign, but a sustained market presence that compounds over time and helps the product earn both awareness and trust.