Finalize product name and procure domain

Problem

The product is currently referred to by its internal codename "Dataface," but a final product name has not been decided for public launch. The name choice affects domain procurement, legal trademark clearance, fivetran.com integration copy, Stripe product catalog entries, and all external-facing documentation. Delaying this decision creates a cascading blocker: every launch surface that references the product name must be revised if the name changes late, and domain availability shrinks over time.

Context

• The product still uses an internal codename, but public launch requires a final name that works legally, operationally, and across web and product surfaces.
• Naming is not just a branding exercise here: it drives domain procurement, trademark review, fivetran.com integration, and how future launch docs refer to the product consistently.
• This task should reduce ambiguity quickly enough that launch surfaces do not keep accumulating placeholder or inconsistent naming.

Possible Solutions

• A - Keep the internal codename until late in launch prep: easiest today, but it makes domain, legal, and messaging work harder to sequence.
• B - Recommended: run a constrained naming and domain decision process now: narrow candidates, evaluate legal/domain viability, and land a final recommendation plus procurement path.
• C - Defer to parent-brand-only messaging and avoid a distinct product name: simpler in some channels, but it may weaken product clarity.

Plan

1. Define the evaluation criteria for a final name, including trademark/domain viability, product fit, and integration with Fivetran launch surfaces.
2. Create a short candidate list and evaluate each option across legal, domain, and messaging constraints.
3. Recommend the final name and the domain procurement path, along with fallback options if the preferred choice is blocked.
4. Turn the downstream rename and launch-surface implications into explicit follow-up tasks once the decision is made.

Implementation Progress

• Confirm scope and acceptance with milestone owner.

• Milestone readiness signal is updated.

• Track blockers and mitigation owner.

Review Feedback

• [ ] Review cleared